Case Study: OUTFRONT Media achieves more productive prospecting and preparation with Chorus by ZoomInfo

Outfront Media closes $100,000 deal with Chorus by ZoomInfo

Outfront Media, a major out-of-home advertising company, faced the challenge of modernizing its outdated sales and prospecting processes to compete for digital advertising dollars. The company lacked a unified CRM system and its sales team relied on inefficient, analog methods to find leads. To build a new go-to-market engine, Outfront Media partnered with vendor ZoomInfo, utilizing its intelligence platform and Copilot agent.

The solution implemented by ZoomInfo provided the sales team with the data and tools for productive prospecting and preparation, integrating with Salesforce. This allowed reps to instantly identify key decision-makers and access critical company intelligence. The results were immediate, including a directly attributed $100,000 deal and weeks of saved time per rep. Outfront Media credits ZoomInfo as a game-changer that provided the foundation for its entire new go-to-market strategy.

Outfront Media