Case Study: Bugcrowd boosts sales velocity and collaboration with Chorus by ZoomInfo

Increasing Team Communication and Building a More Collaborative Culture with Chorus.ai

Bugcrowd, a leading crowdsourced security company, faced the challenge of maintaining alignment and communication across its rapidly growing sales, marketing, and product teams. To ensure all teams stayed attuned to customer needs and delivered consistent messaging, they turned to the Chorus by ZoomInfo platform, specifically its Chorus.ai conversation intelligence service.

By implementing Chorus.ai, Bugcrowd developed new streamlined processes that improved handoffs between teams and provided data-driven insights for sales coaching. This fostered a more open and collaborative culture and led to a measurable 10-20% increase in sales cycle velocity. The solution from Chorus by ZoomInfo enabled better alignment and helped the company realize significant benefits from its growth.

Bugcrowd

Jason Pitzen

Senior Director, Account Management, Customer Success and Sales Strategy