Case Study: MetTel achieves higher close rates and consistent sales messaging with Chorus by ZoomInfo

Improving Coaching and Driving Consistent Sales Messaging with Chorus.ai

MetTel, a New York–based provider of integrated digital communications and telecom solutions, serves enterprise customers across industries with complex voice, data, wireless and cloud offerings. Rapid growth and the variety of its solutions made onboarding and coaching new sales reps difficult, while sales leaders had limited time to ensure consistent messaging and training effectiveness.

With help from BD Acceleration, MetTel implemented the Chorus.ai conversation intelligence platform to analyze calls, give precise real-time feedback, and surface team-wide patterns and best practices. The result: faster onboarding and messaging training, greater adherence to approved sales messaging, and an overall increase in closed deals.

MetTel

Eddie Rishty

Vice President, Enterprise Sales