Case Study: Hudl achieves 75% time savings on support evaluations with Chorus by ZoomInfo

Hudl saves 75% more time on evaluations with Chorus

Hudl, a leading sports technology company that supports more than 180,000 teams, faced a scaling challenge as its Global Support team grew and the product catalog expanded. Manual tools like Google Docs and Forms could no longer handle onboarding, quality assurance, routing product feedback, or cross‑functional collaboration at the pace needed to maintain a world‑class customer experience.

Hudl implemented Chorus.ai—using Scorecards, Smart Playlists and tagging—to automate evaluations, surface the voice of the customer, and streamline routing and coaching. Evaluations dropped from about two hours to 30 minutes (a 75% time savings), enabling faster onboarding, smarter coaching, quicker resolutions and improved SLAs, while helping the company detect and mitigate churn sooner.

Hudl

Michaela Bulling

Revenue Enablement Supervisor