Case Study: EverString boosts win rate and accelerates pipeline with Chorus by ZoomInfo

Expanding Pipeline and Closing More Deals Faster with Chorus.ai

EverString is a San Mateo–based AI-driven sales and marketing intelligence company founded in 2014 that helps B2B teams expand and prioritize pipelines with accurate data. As EverString scaled and landed larger accounts, its fast-moving sales team struggled with multitasking on calls, taking notes, and remembering details—making it harder to engage prospects and follow up effectively.

By implementing Chorus.ai’s conversation intelligence, reps gained “instant recall” of past calls, could focus on high-value accounts, and refine their selling approach. The result was a 4 percentage-point increase in win rate, stronger pipeline creation, improved ability to identify industry pain points, and better alignment across the revenue team.

EverString

Gordon Jen

Director of Corporate Sales