Case Study: Troops achieves more accurate sales forecasts and a coaching culture with Chorus by ZoomInfo

Driving Continuous Improvement in Sales Performance with Chorus.ai

Troops, a startup that turns Slack into a sales hub by integrating Salesforce and other CRM data, faced growing pains as its sales team scaled: heavy call volume, missed or incomplete call recordings from their previous conversation‑intelligence tool, and limited visibility into customer needs and rep performance. Those gaps made coaching difficult, slowed onboarding, and weakened confidence in deal forecasts.

By adopting Chorus.ai, Troops gained reliable call capture, real‑time transcription, and a searchable deal view that surfaces competitor mentions and key customer cues. The platform helped establish a coaching culture—reps routinely review calls to improve skills—while improving forecast accuracy and confidence and giving product and sales leaders deeper, timely insights into customer challenges.

Troops

Scott Britton

Co-Founder