Case Study: Guru achieves 50% faster ramp times for new sales reps with Chorus by ZoomInfo

Chorus.ai Helps Guru’s Bi-Coastal Revenue Team Stay in Sync

Guru, a rapidly growing knowledge‑sharing platform used by revenue teams at companies like Spotify and BuzzFeed, expanded to the West Coast while tripling its sales headcount. That growth and a bi‑coastal structure made onboarding, coaching, and sales-marketing alignment difficult: new reps required lengthy shadowing and marketing lacked real‑time visibility into which collateral worked in the field.

By deploying Chorus.ai’s conversation intelligence, Guru cut new rep ramp time in half (from eight weeks to about four), built a more personalized coaching culture with immediate feedback loops, and gave marketing real‑time insight into how assets perform and which customer objections arise. The result: faster quota readiness, tighter sales–marketing collaboration, and improved revenue team effectiveness.

Guru

Halid Ibrahimovic

Senior Director of Sales