Case Study: Bill.com achieves accelerated onboarding and a cohesive, high-performing sales team with Chorus by ZoomInfo

Building a Cohesive Sales Team and Consistent Sales Approach with Chorus.ai

Bill.com, a Palo Alto–based, AI-enabled cloud payments platform that simplifies back‑office finance for small and midsize businesses, was scaling its direct sales organization rapidly and needed a way to build a cohesive sales team, standardize its selling approach, and accelerate onboarding—including for remote hires.

By deploying Chorus.ai, Bill.com built a searchable library of discovery, demo and close calls, enabled on‑demand coaching and peer learning, and shortened ramp time (moving to a 2.5‑week onboarding that can scale to multiple hires at once). The platform improved rep performance and accountability, helped surface missed deal details, and aligned product, marketing and finance with real customer feedback—delivering faster onboarding, higher win rates and stronger cross‑functional synergy.

Bill.com

Brent Sapiro

Vice President, Direct Sales