Case Study: Zoom achieves 20% increase in Zoom Rooms sales and accelerated rep productivity with Chorus by ZoomInfo

Accelerating Rep Productivity and Growing Global Sales with Help from Chorus.ai

Zoom, the fast-growing unified communications provider with a global sales force of 800+ reps, faced the challenge of scaling onboarding, coaching and deal execution while keeping reps consistent and effective across thousands of daily meetings. Leadership needed a way to capture what top performers did on calls, confirm reps were mentioning key products like Zoom Rooms and Zoom Phone, and quickly train new hires without slowing the business.

By deploying Chorus.ai’s conversation intelligence across the customer lifecycle, Zoom centralized call recording, searchable signals and coaching workflows—enabling targeted training, “hot seat” reviews, and data-driven sales play adjustments (for example, timing pricing discussions and encouraging video). The outcome: a 20% increase in Zoom Rooms sales tied to targeted signals and training, faster ramp times for new reps, improved follow-up and deal progression, and measurable insight into how Zoom’s own technology (e.g., turning on video) boosts win rates.

Zoom

Greg Holmes

Head of Corporate Strategy