Case Study: RollWorks achieves 80% partner attribution rate with Chorus by ZoomInfo

80% Partner Attribution Rate with Chorus.ai

RollWorks, a division of NextRoll that provides an account-based platform for B2B marketing and sales, struggled to prove the direct impact of its partnership program because attribution relied on inconsistent manual Salesforce tagging by sales reps. Leadership wanted a reliable, scalable way to measure how partner activity influenced pipeline and revenue.

By deploying Chorus to capture and analyze customer-facing conversations, RollWorks launched a RollCoach scorecard program and built automated workflows that identify partner-influenced opportunities (for example, flagging calls where “partnership” is mentioned multiple times). The result: automated attribution rose from 10–20% to 80% of opportunities being partner-influenced, partner-influenced deals show a 66% higher win rate and 10% higher contract value, and customers using partner integrations have a 30% higher renewal rate.

RollWorks

Mike Stocker

VP, Strategic Partnerships