Case Study: SpringDB achieves faster pipeline growth and more accurate lead gen with Chorus by ZoomInfo

SpringDB accelerated pipeline growth and improved lead gen accuracy with ZoomInfo’s database intelligence

SpringDB helps high-growth B2B companies operationalize go-to-market strategy, but many clients struggle with poor data quality, duplicate records, weak ICPs, and inefficient sales and marketing workflows. To solve this, SpringDB uses Chorus by ZoomInfo as part of a broader ZoomInfo platform to clean, enrich, and govern customer data while improving pipeline visibility and GTM execution.

SpringDB implemented Chorus by ZoomInfo alongside ZoomInfo Operations, Sales, and Marketing to surface deal risk, sync call transcripts, and create a more connected GTM stack. The result was cleaner databases, faster follow-up, better segmentation, and measurable gains such as 2x–3x higher campaign conversions, 30%–50% larger average deal size, 20%–40% lower churn, and a 300% increase in database usability.

SpringDB

John Kosturos

CEO & Founder