Case Study: Sonos boosts marketing ROI with Chord

Sonos boosts marketing ROI 20% with Chord

Sonos, a global leader in home sound systems, faced challenges in managing customer data and engagement across their fragmented technology stack. Their long customer lifecycles and disconnected systems made it difficult to act on customer signals and personalize experiences. Sonos chose Chord, a commerce-native data platform, to solve this problem.

Chord unified Sonos's device, transactional, and digital data into a single platform within three months. This solution enabled Sonos to send timely, personalized messages, resulting in a 20% increase in marketing ROI, a 2x improvement in team productivity, and a 40% reduction in total cost of ownership.

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