Case Study: Sonos increases marketing ROI with Chord

How Sonos increased marketing channel ROI 20%

Sonos, the global leader in home sound systems, needed a better way to manage complex, decades-long customer journeys across fragmented systems, growing privacy requirements, and disconnected data from purchases, apps, and devices. After evaluating 25 CDPs and analytics tools, Sonos chose Chord to replace a tangled martech stack with a more unified, scalable approach.

Chord implemented a single commerce-native data platform that unified device, transactional, digital, and third-party data into one continuously updated system in just three months. The result was a 20% increase in marketing channel ROI, a 2x boost in team productivity, and a 40% reduction in total cost of ownership, with Sonos teams able to work faster and deliver more timely, personalized customer experiences.

Sonos

JP Beeghly

Senior Manager of Marketing Technology