Case Study: Caraway increases conversion by 20% with Chord's unified data platform

How Chord helped Caraway increase conversion and data clarity

Caraway, the New York City cookware brand founded in 2018, was growing quickly but ran into site performance slowdowns, data silos, and difficulty shipping new features without adding headcount. These issues created sluggish load times, disconnected customer experiences, and missed conversion opportunities. To address this, Caraway turned to Chord’s commerce-built data platform.

Chord implemented a unified data layer to bring behavioral, transactional, and third-party data together, while its developer-first platform helped Caraway ship faster without brittle integrations. The results were strong: site speed improved by 52%, conversion rate increased by 20%, bounce rate dropped by 35%, and developer velocity rose 10x. With Chord, Caraway was able to scale more efficiently while preserving customer experience.

Caraway

Jordan

Chief Executive Officer