Case Study: Caraway achieves a 20% conversion lift with Chord

Caraway boosts conversion 20% with Chord

Caraway, a cookware brand, faced performance bottlenecks and data sprawl as they scaled, which resulted in slow site speed during peak traffic and data silos that limited visibility. To address these challenges and avoid adding headcount, they turned to Chord's unified data platform.

Chord implemented a unified data layer to consolidate Caraway's behavioral, transactional, and third-party data. This solution led to a 52% faster site speed, a 20% lift in conversion rate, and a 10x increase in developer velocity, enabling sustainable growth for the brand.

Caraway