Case Study: LA Gear achieves digital fitness engagement and merchandise sales with ChopDawg

LA Gear boosts monthly active users to 80% with ChopDawg

LA Gear, a well-known American footwear brand with a strong retro identity, faced the challenge of translating its nostalgic appeal into a modern digital experience. They needed to create a dynamic platform that combined dance fitness, community engagement, and eCommerce to meet evolving customer demands, especially during the COVID-19 pandemic. To achieve this, they partnered with the app development vendor ChopDawg to build a comprehensive mobile app.

ChopDawg designed and developed a next-generation iOS and Android app for LA Gear featuring dance-workout routines, community progress tracking, and an integrated merchandise store with gamified discounts. The solution also included a robust admin platform for content and inventory management. The results were significant, with thousands of early sign-ups, an 80% monthly active user retention rate, and a direct boost in merchandise sales driven by the in-app shopping experience.

LA Gear