Case Study: Kroger Data Achieves 6.68X ROAS with Choozle

Kroger Data drives $476K in campaign sales with Choozle

The customer, Kroger Data, faced the challenge of optimizing a campaign for a national beverage brand to achieve outcome-based metrics like ROAS with a very short turnaround time. The vendor, Choozle, provided its digital advertising solutions to harness valuable Kroger retail data for insights into consumer purchasing behavior.

Choozle's solution involved quickly setting up a campaign that utilized zip lists of Kroger stores for precise geographic targeting and segmented audiences into new, existing, and lapsed purchasers based on their historical buying behavior. This strategy resulted in a highly successful campaign for Kroger Data, achieving over 10 million impressions and a 6.68x return on ad spend, which drove $476K in sales and reached 36% new households.