Case Study: Ronald McDonald House boosts donations and rider registrations with CHOOSE Digital

Ronald McDonald House boosts donations nearly 50% with CHOOSE Digital

CHOOSE Digital worked with Ronald McDonald House, which supports families with seriously ill children, to address challenges with their event website. The organization needed to improve the site's user experience and interface, make it responsive, and facilitate an easier onsite rider registration process for their annual fundraising ride.

The solution implemented by CHOOSE Digital included a new responsive website with a streamlined rider registration and payment system integrated directly into the site. This new platform resulted in donations increasing by nearly 50%, from just over $200,000 to over $300,000. The improvements also led to overwhelming registrations that necessitated a second event and increased media coverage due to the event's enhanced credibility.

Ronald McDonald House