Case Study: Bruny Island Cheese Co achieves 16.6x ROAS with CHOOSE Digital

Bruny Island Cheese Co drives $167k revenue and 16.6x ROAS with CHOOSE Digital

Bruny Island Cheese Co. faced the challenge of promoting and selling its limited-run Christmas hampers within a very short 17-day window. Additional hurdles included popular products selling out quickly with no option for restock and a lack of free shipping offers. They partnered with CHOOSE Digital as their paid media advertising agency to drive sales and maximize their return on advertising spend.

CHOOSE Digital implemented a three-pronged paid media strategy that involved retargeting existing customers, targeting lookalike audiences, and prospecting new audiences based on product interests. The results for the 2020 campaign far exceeded all targets. CHOOSE Digital helped sell 984 hampers, generating $167k in revenue and achieving a 16.6x return on advertising spend, which was 121% above their goal.

Bruny Island Cheese Co