Case Study: Betta Home Living achieves higher sales and foot traffic with CHOOSE Digital

Betta Home Living increases transactions by 187% with CHOOSE Digital

The franchisor Betta Home Living sought to increase foot traffic to its 200+ stores and boost its online sales and traffic in a competitive retail market. To meet these objectives, they partnered with CHOOSE Digital for a full suite of digital marketing services.

CHOOSE Digital implemented a comprehensive strategy across nine marketing channels, including SEO, paid search, and social media. Their agnostic approach to performance media and geo-targeted campaigns successfully drove both online and in-store engagement. The results for Betta Home Living were significant, including a 187% year-over-year increase in transactions, a 62% decrease in cost-per-click, and over 4,000 keywords reaching the first page of Google.

Betta Home Living