Case Study: Adelaide Airport boosts car park pre-bookings with CHOOSE Digital

Adelaide Airport boosts paid channel traffic 773% with CHOOSE Digital

Adelaide Airport, the fifth-busiest airport in Australia, sought to increase overall website traffic and boost the visibility and number of transactions for its online car park pre-booking platform. To meet these objectives and improve its digital ROI, the airport partnered with digital marketing vendor CHOOSE Digital.

CHOOSE Digital implemented a full digital channel strategy that included SEO, paid media, and conversion rate optimization. The solution delivered exceptional results, including a 62% improvement in cost per acquisition and a 773% increase in traffic from paid channels. Most significantly, transactions from paid channels grew by 1,440%, revenue from paid channels increased by 1,556%, and organic transactions rose by 122%.

Adelaide Airport