Case Study: a multi-location optometry group in Alberta halves location cannibalization risk and cuts patient acquisition costs with Choice OMG

Multi-location Optometry Group in Alberta cuts patient acquisition cost 30% with Choice OMG

A growing multi-location optometry group in Alberta faced the challenge of doubling its clinic count from three to six locations without causing its own locations to compete against each other in local search results, which would cannibalize their rankings. They partnered with Choice OMG for a structured local SEO solution.

Choice OMG implemented a location-specific strategy, creating independent Google Business Profiles and targeted landing pages for each clinic, supported by daily position tracking and cannibalization detection. This allowed the practice to scale to six independently ranking locations, reduce patient acquisition costs by roughly 30%, and equip the business with a scalable playbook for future expansion.