Case Study: a medical aesthetics clinic in Winnipeg increases new patient bookings with Choice OMG's Google Ads and GBP optimization

A Winnipeg medical aesthetics clinic boosts consultation bookings with Choice OMG

A medical aesthetics clinic in Winnipeg was struggling to compete in a crowded digital market. Their Google Ads were targeting the same broad terms as all their competitors, driving up costs, while their Google Business Profile was underoptimized and website performance issues threatened to increase their advertising spend. The clinic hired Choice OMG to improve their online patient acquisition.

Choice OMG rebuilt the clinic's strategy around procedure-specific Google Ads campaigns targeting high-intent keywords and thoroughly optimized their Google Business Profile for "near me" searches. They implemented detailed conversion tracking and automated daily site health checks. This solution led to an increase in consultation bookings with clear attribution to specific procedures. The automated monitoring also caught a critical site performance issue before it could degrade ad quality and increase costs, saving the clinic money.