Case Study: Produce Express cuts manual phone orders and scales food distribution with Choco

Produce Express cuts phone orders 40% with Choco

Produce Express, a family-run food distributor, faced the challenge of scaling its operations without sacrificing the personal service it was known for. Their manual, phone-based ordering system, which handled over 5,000 orders weekly, was creating an unsustainable workload for their team. To modernize, they turned to the eCommerce and AI platform from vendor Choco.

By implementing Choco's digital ordering system, Produce Express moved 40% of its customer base online, which immediately reduced phone orders by the same percentage. The solution also included AI tools like Menu Scanning and SalesHub to increase sales efficiency. As a result, Choco helped the company drastically cut its overnight workload, improve order accuracy, and create a scalable foundation for future growth while maintaining its relationship-focused service model.

Produce Express