OREO - Customer Case Study

OREO launched a product social sampling campaign by featuring an #actiontag on TV during the Grammys. The campaign drove up to 5,000 tweets per hour, catapulting the campaign to become a nationally-trending Twitter topic. @Oreo gained over 15k new followers in 12 hours with Chirpify – they normally average 1K in a day. #SendMeOreo accounted for 5.3% of the total Grammy impressions on Twitter. Social product sampling program delivered 20,000 boxes to engaged social customers. (Oreo limited the quantity to 20K).