Old Spice - Customer Case Study

Old Spice uses Chirpify to sample products directly through social media. News of the deal spread online and then to Facebook, with thousands of Tweets using the branded actiontags. The campaign propelled content across feeds, and across channels, enabling organic content to spread like wildfire. The campaign hashtag #StressStinks then became a national Twitter Trending Topic. 5,000 products were claimed within 4 hours.