Case Study: MyConnect grows its Chinese customer base with Chin Communications

MyConnect grows Chinese following to 6,000 with Chin Communications

MyConnect, a provider of free utility connection services, faced challenges in reaching Chinese international students in Australia due to their lack of a presence on the WeChat platform and low brand awareness within the Chinese community. To overcome these obstacles, they partnered with Chin Communications for Chinese marketing services.

Chin Communications helped MyConnect establish an official WeChat account, translate content, and integrate a customer support system for real-time assistance. They also launched an influencer campaign. The solution resulted in over 6,000 WeChat followers, improved customer satisfaction, and sustained customer acquisition through ongoing use of influencer codes.

MyConnect