Case Study: VyStar Credit Union boosts calculator engagement and application clicks with Chimney

VyStar Credit Union boosts calculator pageviews 222% with Chimney

VyStar Credit Union, a large credit union in the Southeast, faced a challenge with its outdated and difficult-to-customize financial calculators. Seeking to improve member engagement and increase application clicks, VyStar partnered with vendor Chimney to upgrade these tools as part of its digital growth strategy.

By implementing Chimney's modern, brand-aligned calculators, VyStar achieved impressive results. The solution led to a 222% yearly growth in calculator pageviews and a 12.5% click-to-apply rate. The calculators proved highly effective, driving significant application clicks for key products like auto and personal loans. Chimney provided an intuitive platform with real-time updates and data-driven insights, positioning VyStar for sustained growth.

VyStar Credit Union