Case Study: Solarity Credit Union boosts mortgage SEO and leads with Chimney calculators

Solarity Credit Union ranks #5 with Chimney’s mortgage calculator

Solarity Credit Union, a Washington-based credit union, sought to enhance its digital presence and attract more qualified mortgage leads through SEO. Their challenge was to compete with large national lenders by improving their search rankings for mortgage-related searches, driving qualified traffic, and increasing member engagement with localized tools. To meet this challenge, they partnered with vendor Chimney.

By leveraging Chimney's interactive mortgage calculators and implementing strategic local SEO optimizations, Solarity achieved significant results. The solution involved localizing content for terms like "mortgage calculator Washington state," which helped them climb to the 5th position on Google's first page for that high-intent search. This strategy led to increased organic traffic, higher user engagement, and a rise in mortgage application inquiries, successfully meeting their goals.

Solarity Credit Union