Case Study: Mobiloil Credit Union boosts calculator engagement with Chimney's Signal Intent

Modern calculators that Deliver Much More than a Modern Look and Feel

Mobiloil Credit Union, a $950 million Texas-based credit union, was updating its website in 2020 and needed a modern, intuitive calculator that matched the new design while also helping drive business results. The team found many alternatives felt dated and wanted a tool that was easy for members to use and effective on the back end.

Chimney provided Signal Intent, which Mobiloil Credit Union added as part of its website overhaul. The product was quick to implement and easy to manage, and within one full quarter it drove over 26,000 unique uses and conversion rates as high as 4%, while also giving the credit union useful data for trend analysis and ad planning.

Mobiloil Credit Union

Cody Buchholz

Vice President, Marketing