Case Study: First Foundation boosts customer engagement and education with Chimney

How First Foundation Supports Digital Delivery with Financial Calculators

First Foundation, a diversified financial services company, was looking for a better way to support its digital transformation and serve site visitors who were leaving to find answers elsewhere. To improve the customer experience on its savings account pages, the team turned to Chimney and its financial calculators to provide interactive, educational content that could keep prospective customers on site longer.

Chimney implemented two calculators on First Foundation’s savings pages, helping the bank deliver answers within its own domain while simplifying content updates through the CMS. The result was stronger engagement, longer session duration, and a more credible, trusted experience for visitors; First Foundation also noted that Chimney made even complex technical integration challenges feel seamless and enabled faster changes when savings rates shifted.

First Foundation

Tyler J. Resh

Director of Marketing and Strategy