Case Study: First Foundation boosts customer engagement with Chimney

First Foundation boosts savings page engagement with Chimney calculators

First Foundation, a diversified financial services company, was undergoing a digital transformation and sought to improve its customer experience. Their challenge was to become a trusted resource for visitors, keeping them engaged on their website with personalized, interactive content instead of losing them to other sites. They turned to vendor Chimney to address this need.

Chimney implemented interactive calculators on First Foundation's savings account pages to provide answers and education, thereby building trust. The solution increased customer engagement and session duration, solidifying the company's position as a helpful institution. Chimney also seamlessly navigated the client's restrictive technology infrastructure. The vendor's ongoing partnership and insights were instrumental in helping First Foundation achieve its vision of being an educational resource.

First Foundation