Case Study: Financial Plus Credit Union achieves $2.7M in funded home loans with Chimney Home

Financial Plus Credit Union generates $2.7M in 7 months with Chimney

Financial Plus Credit Union (FPCU) faced significant challenges competing in the digital lending market, including high customer acquisition costs, member leakage to third-party sites, and siloed operations between its internal teams. To address this, the credit union partnered with Chimney to implement its embedded loan growth platform, Chimney Home, aiming to transform its digital banking experience without additional marketing spend or staff training.

Chimney's solution was seamlessly integrated into FPCU's online banking platform, creating a passive loan engine that provided members with instant home values and personalized offers. This implementation required no technical lift from FPCU and went live in days. The results were substantial: within seven months, Chimney helped generate 56 funded loans totaling $2.7 million, achieving an 83% lower cost per loan than the industry average at $784 and a strong member engagement rate.

Financial Plus Credit Union (fpcu)