Case Study: Direct Federal grows digital loan applications by over 20% with Chimney

Direct Federal grows digital loan applications by over 20 percent

Direct Federal, a credit union undergoing rapid digital transformation, needed modern financial calculators that could integrate with its website and digital applications while improving the member experience. Its existing calculators were outdated, hard to update, not branded well, and lacked the SEO, ADA compliance, and measurement capabilities needed to support growth.

To solve this, Direct Federal implemented Signal Intent calculators from Chimney, replacing its old tools with a platform that enabled real-time updates, rate matching, paid search traffic growth, and ROI tracking. The results were strong: Direct Federal expanded from four to six calculators, drove over 300 auto-loan funnel clicks with applications up 21% YTD, and generated 120 mortgage funnel clicks alongside a 71% increase in mortgage applications.

Direct Federal

Kassandra Martin

Brand & Digital Strategy