Case Study: California Credit Union achieves 25%+ more application starts with Chimney's CD Calculator

California Credit Union boosts application starts 25%+ with Chimney

California Credit Union was facing a challenge with a traditional email campaign for its 9-month Share Certificate, as engagement had stalled at typical industry benchmarks without the needed lift in account openings. The financial institution partnered with Chimney to enhance its campaign using the vendor's Certificate (CD) Calculator.

Chimney's solution involved adding a visual callout and link to its interactive calculator into the existing email. This simple change shifted the user experience from passive to purposeful. The implementation of Chimney's tool resulted in an immediate and measurable 25%+ increase in application starts, driving deeper engagement and successfully moving a higher intent audience further down the funnel.

California Credit Union