Case Study: BCU drives $81.72M in loan volume with Chimney Home Tracker

BCU drives $81.72M in loans with Chimney in 4 months

BCU, a purpose-driven credit union, sought to strengthen digital engagement and drive loan growth amidst low conversion rates from website traffic. Generic campaigns and outdated tools failed to provide the personalized experience members expected, stalling their progress from interest to application. To overcome this challenge without adding technical overhead, BCU partnered with the vendor Chimney.

Chimney implemented its My Home Tracker product, a personalized homeownership dashboard that required no development resources from BCU. The solution delivered significant results within four months, engaging over 13,600 users and influencing 321 loans, which generated $81.72 million in loan volume. This partnership with Chimney successfully transformed passive visitors into active borrowers.

BCU