Case Study: All In Credit Union achieves 2x national average auto loan conversion with Chimney calculators

All In Credit Union boosts auto loan conversions to 5% with Chimney

All In Credit Union sought to enhance its online member experience and increase website conversions with modern, valuable financial tools. They partnered with Chimney to integrate its financial calculators to replace their outdated offerings.

Chimney implemented its customizable, ADA-compliant calculators, which provided SEO value and integrated seamlessly with the credit union's application workflow. This solution dramatically increased conversions; their Auto Loan Calculator achieved a 5% conversion rate, more than double the national average, and their Certificate of Deposit calculator saw a 17% click-through rate.

All In Credit Union