Case Study: Oxford Products achieves a modern B2B eCommerce experience with Chilliapple

Oxford Products launches a modern B2B Commerce site with Chilliapple and 4.9 Trustpilot-rated support

Oxford Products, a globally recognized leader in motorcycle and bicycle accessories, required a robust B2B eCommerce solution to serve its diverse trade customer base. Their challenge involved creating a platform with dynamic content personalization, streamlined ordering features like CSV uploads, and a comprehensive self-service account area. They partnered with chilliapple to address these complex needs using Adobe Commerce.

chilliapple implemented a full site rebuild on Adobe Commerce, leveraging its out-of-the-box B2B features and flexibility. The solution included custom workflows, third-party integrations, and a complete data migration, resulting in a modernized and visually engaging interface. Post-launch, the site successfully delivered personalized user journeys and greater customer autonomy. chilliapple continues to support Oxford Products as their ongoing technical partner.

Oxford Products