Case Study: Magee 1866 boosts eCommerce performance with Chilliapple and Adobe Commerce

Magee 1866 boosts speed, UX and SEO with Chilliapple

Magee 1866, a heritage Irish fashion brand, required a modern and scalable eCommerce platform to support both its B2C and B2B customers under a single solution. Their existing platform limited performance and integration capabilities, particularly for stock control and international expansion. Chilliapple was enlisted to address these challenges with an Adobe Commerce re-platforming.

Chilliapple implemented a solution using Adobe Commerce with the Hyvä frontend and checkout, which significantly improved site speed and user experience. They integrated the platform with the Fashion Master ERP for real-time operations and deployed it across multiple international markets from a single backend. The results included a faster, scalable foundation for growth, enhanced user experience, reduced manual overhead, and improved operational efficiency for Magee 1866.

Magee 1866