Case Study: Gutters Online achieves scalable B2B eCommerce growth with Chilliapple

Gutters Online boosts B2B performance with Chilliapple and a 4.9 Trustpilot rating

Gutters Online, a leading UK supplier of guttering and rainwater management products, faced limitations with its existing ecommerce platform that restricted performance and scalability for its B2B trade customers. As part of a wider digital transformation, the company partnered with Chilliapple to establish a modern, high-performing foundation to support complex purchasing journeys and future growth.

Chilliapple rebuilt the platform as a standalone Magento 2 instance using the Hyvä frontend, tailoring it specifically for B2B commerce. The solution included advanced trade account functionality, bulk ordering tools, and streamlined checkout. The new scalable, high-performance platform significantly improved the experience for trade customers, reduced operational friction, and provided a robust, future-proof digital asset for growth.

Gutters Online