Case Study: SELL BASE achieves personalized, faster cross-media publishing with CHILI Publish

With CHILI publisher, Sell leverages personalization for powerful cross-media marketing

SELL BASE, a French content management (PIM) and cross-media publishing platform, wanted to open up its document production to personalization as one-to-one marketing became more important. The company needed a way to create tailored catalogues and other marketing materials while keeping product data secure, accurate, and aligned with corporate identity.

To solve this, SELL BASE integrated CHILI Publish’s online editor, CHILI publisher, into its existing platform. The combined solution lets users personalize templates for brochures, flyers, catalogues, and more using validated data from SELL BASE, speeding up production and making collaboration easier. SELL BASE reports that the workflow is 50% more productive, with less manual effort, fewer errors, and faster, more secure document creation.

SELL BASE

Bruno Rambaud

Chief Executive Officer