Case Study: Precision Marketing Group achieves faster direct mail production with CHILI Publish

When the margin of error is small, Precision Marketing relies on CHILI publisher to drive its best-of-breed retail e-commerce solution

Precision Marketing Group, a UK marketing services provider, needed a faster way to support real estate agents and property developers with data-driven direct mail and e-commerce marketing. To solve this, it turned to CHILI Publish and its CHILI publisher composition engine to help create and manage personalized marketing assets for its Precision Connect platform.

With CHILI Publish, Precision Marketing Group built a closed-loop online marketing hub where users can create, approve, and send customized campaigns for web-to-print or web-to-mail production. The results were significant: file creation time dropped by 80% after three months, and time from press to mail was cut from 2 days to 2 hours, with production-ready files now generated 24/7 without human intervention.

Precision Marketing Group

Gary Howard

Chief Digital Officer