Case Study: Victorinox scales brand-compliant local marketing with CHILI GraFx

Victorinox streamlines global marketing across 120 countries with CHILI Publish

Victorinox, a globally renowned Swiss manufacturer, faced the challenge of producing thousands of localized marketing assets for over 120 countries while maintaining strict brand consistency. Their manual, repetitive adaptation process consumed creative capacity. To address this, they turned to vendor CHILI Publish and its GraFx platform to operationalize local creative freedom within a secure brand framework.

CHILI Publish implemented its GraFx solution, which uses intelligent design systems built from Victorinox's existing InDesign files. This provided a controlled environment for local teams and retail partners to make compliant adaptations without designer involvement. The solution included integration with their Bynder DAM and API-driven user management. While specific efficiency metrics are pending full implementation, the platform is set to systematically enforce brand governance and free central teams from manual execution.

Victorinox