Case Study: Brillux achieves consistent brand-compliant web-to-print customization with CHILI Publish

The most brilliant solution is often the simplest one - Brillux knows why it teams up with Laudert and CHILI publish

Brillux, a German paint and varnish company, wanted to give customers and dealers more flexibility for tailored marketing materials while staying in strict control of brand guidelines. To avoid manual brand checks and reduce the workload on its graphics team, Brillux turned to CHILI Publish through a web-to-print portal designed and implemented by Laudert.

CHILI Publish was used as the document editor and brand guardian, blocking changes to protected elements while allowing customization through approved templates and color concepts. The solution was integrated into Brillux’s own shop system via web services and HTML5, giving users a web-based, mobile-compatible experience. The project also delivered faster turnaround, reducing implementation time to less than three months and helping Brillux maintain consistent branding with less effort.

Brillux

Ulrich Wismann

Project Manager