Case Study: The Coca-Cola Company accelerates omnichannel shopper marketing with CHILI GraFx

The Coca-Cola Company cuts template maintenance by 80% with CHILI Publish

The Coca-Cola Company, a multinational beverage corporation, faced significant complexity in managing its global brand across countless retail formats and hyper-local markets. This scale created pressure for speed and consistency, leading the company to partner with CHILI Publish and implement its GraFx Experience and GraFx Studio platforms to revolutionize its shopper marketing.

CHILI Publish's solution provided a creative command center for asset discovery, workflow management, and local customization within strict brand guidelines. The intelligent design systems and AI-powered GraFx Genie engine enabled agile, personalized executions. This resulted in an 80% reduction in template maintenance, localization cycles shortened from days to hours, and a reported 15% conversion lift in campaigns using journey-aligned messaging.

The Coca-Cola Company