Case Study: Precision Marketing Group cuts direct mail production time with CHILI GraFx Publisher

Precision Marketing cuts file creation time by 80% with CHILI Publish

Precision Marketing Group, a UK-based marketing services provider, needed a technology solution to support a complete user journey for its real estate e-commerce platform, Precision Connects. Their challenge was to find a composition engine that could combine a great user experience with data-driven performance to create, nurture, and validate customer relationships. They turned to CHILI Publish and implemented the GraFx Publisher to address this need.

CHILI Publish provided the GraFx Publisher composition engine, which became the backbone of Precision Marketing's platform. The solution automated the creation of data-driven marketing assets, streamlining the process from creation to print or digital output. As a result, the company achieved an 80% reduction in file creation time and slashed time to press from two days to just two hours. This allowed for 24/7 production of ready-to-use files without human intervention, delivering greater value to their clients.

Precision Marketing Group