Case Study: Airbus safeguards its brand with CHILI Publish

MultiMedia Studio safeguards the Airbus brand always with Smart Templates by CHILI publisher

Airbus, the global aerospace company, needed a way to let many internal teams create marketing and project materials without losing strict brand control. As its Multi Media Studio grew, staff were working across different documents and workflows, making it difficult to consistently protect Airbus brand guidelines. CHILI Publish’s CHILI publisher smart templating platform was chosen to support a browser-based, easy-to-use production room.

CHILI Publish helped Airbus build a branded online Brand Center/Brand Portal using Smart Templates and dynamic, asset-driven forms that employees could customize on demand. The solution enabled non-designers to create brand-compliant collateral themselves, reducing reliance on designers, improving efficiency, and lowering production time and costs across the organization. Airbus also rolled out the system in a little over a year, showing a fast time to market for the initial launch.

Airbus

Thomas Julé

Subcontractor on Multi Media Studio Project