Case Study: M&T Bank scales brand governance and creative automation with CHILI GraFx Studio

M&T Bank reduces 450 templates to 75 with CHILI Publish

M&T Bank, a major US-based financial institution, faced a significant challenge in scaling its content operations while maintaining strict brand governance and compliance. With over 450 templates and tens of thousands of assets across legacy systems, the bank needed to simplify its ecosystem and ensure accuracy without slowing down content delivery for its numerous channels. To address this, they turned to vendor CHILI Publish and its product, GraFx Studio.

The solution implemented by CHILI Publish provided a component-based, design-system-driven platform that enabled governed self-service for M&T Bank's business users. This allowed for smart resizing and structured content input to ensure consistency. The results included faster compliant content creation, a reduced reliance on the design team for repetitive work, and a plan to consolidate their 450 templates down to just 75 base templates. CHILI Publish's platform gave M&T Bank the tools to scale creativity while maintaining enterprise-wide control.

M&T Bank