Case Study: Dot It boosts variable print sales and saves on custom design fees with CHILI GraFx Publisher

Dot It boosts variable print sales 89% with CHILI Publish

Dot It, a provider of labels and supplies for the foodservice industry, struggled with an outdated, hand-coded system for creating custom and variable print labels. Their challenge was finding a digital graphics platform that could simultaneously service their clients and facilitate their own in-house designers while offering deep customization. They turned to the vendor CHILI Publish and implemented their GraFx Publisher solution.

Using CHILI Publish's GraFx Publisher, Dot It created a fast and intuitive online platform with corporate-level templatization. This allowed their customers' individual locations to easily create on-brand marketing materials with a simple editor. The solution led to significant results: Dot It's variable print sales increased by 89% and generated about $250K in revenue. Furthermore, their customers save up to $40K annually in custom design fees by using the templates.

Dot It