Case Study: MediaCreator achieves scalable, template-driven marketing asset management with CHILI Publish

Best of both worlds Mediacreator embraces creative simplicity and complexity with CHILI publisher

MediaCreator, a Swedish online B2B Marketing Resource Management platform, needed a better way to build and manage customer templates as it grew. Its original setup had an unintuitive UI, slow server-based previews, and required manual recreation of InDesign documents, forcing the team to spend too much time programming in a nonvisual environment. To solve this, MediaCreator turned to CHILI Publish and its CHILI publisher product.

With CHILI publisher, MediaCreator rebuilt its template handling around a simple WYSIWYG editor with real-time previews, making it easier for staff and customers to create and adjust marketing materials. CHILI Publish also enabled faster conversion of customer designs through InDesign and Illustrator plugins, while the flexible API and variable template engine supported both print and digital media. The result was a scalable, template-driven cloud solution that grew with MediaCreator’s customer base, though no specific quantitative metrics were provided.

MediaCreator

Shai Apeloig

Chief Operating Officer